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native american moccasins - The report also found that in the fourth quarter the vast majority of revenue transactions, 92%, (93 % for the year) continue to be cash-based with barter/trade and packaged deals accounting for 7%, (6 % for the year) and 1% (1 % for the year) of total revenues respectively. While it is too early to gauge the impact of the new and larger Interactive Marketing Units, innovation in Internet advertising formats and models continue to impact overall share, most notably reflected in lower banner revenues, which have decreased considerably in the fourth quarter,accounting for 40% of the quarter's online ad revenues (down from 46% in Q3 and 47 % for the year) with sponsorships 31%, (28 % for the year), classifieds 10%, (7 % for the year), referrals 5%, (4 % for the year), interstitials 5%, (4 % for the year), email 4%, (3 % for the year), rich media 2%,(2 % for the year) and keyword searches 2%, (1 % for the year). "The Internet, as a vehicle for advertisers, is still in its infancy,While it is too early to gauge the impact of the new and larger Interactive Marketing a fact that most observers of the industry forget," noted IAB Chairman Rich LeFurgy. "As our base gets bigger and bigger, the days of double and triple digit growth are gone, as they would be for any industry that grew at the rate that the Internet did. While the overall economy has played its part in the slowdown, we would have stopped growing at the previous rates anyway. We're a reality-based industry now, and in the long run that may be the most important thing for the industry's long-term health. I fully expect that in the next few years, the Internet will continue to generate solid revenue growth, and with the emergence of revenue from the wireless and ITV advertising industries, interactive advertising will set the pace going forward."
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